At Sona School of Business and Management, our commitment to outcome-based education was exemplified by the recent expert session, "Marketing Today: The New Rules, Real Stories & Career Paths No One Tells You About." Guided by industry leader Mr. Nanjunda Prasad (Founder, APPLI), the event empowered MBA students with practical, actionable marketing skills aligned to current industry needs.

Key Outcomes of the Session

• Applied Knowledge: Students engaged directly with up-to-date case studies and real-world marketing scenarios, enhancing their analytical and problem-solving skills for dynamic business environments.
• Career Readiness: Through interactive discussions and first-hand industry insights, participants gained clarity on diverse career avenues in modern marketing, helping them define actionable career plans based on market realities.
• Skill Development: Attendees learned how to strategize for digital marketing, adapt to new technology, and make data-driven decisions—essential skills for thriving in today's marketing landscape.
• Immediate Application: The outcome-based format ensured students could instantly apply what they learned, increasing confidence and preparing them for internship and job success.

Our Outcome-Based Approach

By focusing on tangible results and measurable skills, every SBM event aims to create direct industry impact and student success. This session is a testament to our mission—transforming classroom learning into real-world achievement and employability.